Google Ads Bidding Strategies… Once you’ve set up your ad campaigns and have tracking in place, it’s time to start bidding. Remember, your ability to rank in Google Ads...

If you’ve tried unsuccessfully to advertise on Google, don’t give up. There are many reasons why your Google Ads could be underperforming. Let’s cover some common offenders. Broad Keyword...

Ad Campaign Types: Search, Display, and Video (and a note on Location…) You can select from one of three campaign types on Google Ads: search, display, or video. Let’s...

Google Ads terms explained… Here’s a short glossary of 25 Google AdWords terms you need to know, to get you started and increase your conversion rates with your Google...

Google Ads was launched just two years after what has become the most popular website in the world: Google.com… The advertising platform came on the scene in October 2000...