Google Ads Explained (Part 1)

Google Ads was launched just two years after what has become the most popular website in the world: Google.com… The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads.

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click, where you (the advertiser) pays per click (PPC) or per impression (CPM) on an ad. The better your ad campaign, the more clicks you generate, and the greater your probability of obtaining a new lead & driving traffic to your website. (And, yes, our future blogs will show you how to create an optimised ad campaign.)

Ads from the platform span several channels, including Google, YouTube, Blogger, and millions of other websites known as the Google Display Network. Given Google’s expansive reach, chances are you’ve seen (and probably clicked on) a Google ad … and so have your potential customers!!!

This series of blogs aims to help teach you what you need to know to get started advertising on Google. We’ll cover features specific to this platform and teach you how to optimise your paid campaigns to achieve the best results with your ads.

Does Google Ads work?

To answer this, let’s consider a few statistics. Google Ads have a click-through rate of nearly 8 percent – compare this to the average click-thru rate for all email campaigns of 2.69%!

Furthermore display ads yield 180 million impressions each month. For users who are ready to buy, paid ads on Google get 65% of the clicks. 43% of customers buy something they’ve seen on a YouTube ad. So, yes, Google Ads works. With an optimised ad campaign and lead flow, you can create a high-return on investment marketing campaign.

Why advertise on Google?

Google is the most used search engine, receiving 3.5 billion search queries a day. Not to mention, the Google Ads platform has been around for nearly two decades, giving it some seniority in the area of paid advertising. Google is still the default resource used by people around the world to ask questions that are answered with a combination of paid advertisements and organic results. And, according to Google, advertisers make $8 for every $1 they spend on Google Ads. So, there are a few reasons why you’d want to consider advertising on Google.

Need another reason? Your competitors are using Google Ads (and they might even be bidding on your branded terms!?!). Thousands of companies use Google Ads to promote their businesses, which means that even if you’re ranking organically for a search term, your results are being pushed down the page, beneath your competitors.

If you’re using PPC to advertise your product or services, Google Ads should be a part of your paid strategy — there’s no way around it (except maybe Facebook Ads, but that’s another blog!!!)

So… in this series of blogs hopefully we will help you either get started or improve anything existing Ads campaigns whilst using the tools The Landmark Club provides…

Up next in Part 2… Google Ads terms explained…