Introduction to using Twitter
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Introduction to using Twitter

The first in a series of blogs providing insight on how to make the most of your social media – and in this case… Twitter!

Twitter is a huge hub of people discussing, reading and posting about everything they find interesting. Our aim as businesses is to use this social platform to create a following in order to gain reputation and become the first point of call for our business.

By becoming more involved in twitter, you will become more aware of trends, events and discussions happening in the KBB industry, collaborating with fellow companies to ultimately increase your following, leads, brand awareness, site traffic and sales.

Here are some tips to get you started:

Optimize Your Twitter Profile

  • Make yourself easy to recognize by using a close-up of your logo as your profile picture. Ensure your logo doesn’t touch the edges as this may be cut off by the circular frame of twitter profiles
  • Make the most of your Twitter bio. Show off your skills and uniqueness.
  • Twitter’s new profile design dimensions: header photo = 1500 x 500 px | profile pic = 400 x 400 px. (And don’t forget you can use TLC to create your own bespoke Twitter Profile image!)
  • Include your website URL in your bio URL field.

What You Should Tweet

  • Structure your tweets like this to increase clicks: KEY MESSAGE – LINK #HASHTAG (Max 3 hashtags) i.e. #SPACETOWER /#THIИKDIFFERENTLY
  • Don’t be entirely self-promotional on Twitter. Mix up your content and interact with your followers.
  • Establish yourself as an industry thought leader by adding commentary to the links you tweet. Commenting on posts and promote discussion and additional activity. More activity raises chances of extra exposure.
  • Try keeping tweets short — 100 characters instead of 140 – to let people add their own commentary.
  • Curate content you tweet from a wide variety of sources to keep your followers interested.
  • Let your personality shine on Twitter. Tweet interesting content along with the business content i.e. trends
  • Share images/video in your tweets to increase engagement (again use our tool builder to create image post & GIFs)
  • Be real. It’s okay to tweet mundane things like weather commentary or what you’re eating but do so SPARINGLY.

Increasing Twitter Engagement

  • Engage with others and show appreciation for their tweets by using the favourite button as a “like.”
  • Be responsive on Twitter, not a robot. If someone asks you a question on Twitter, answer it!
  • If you retweet every single tweet you’re mentioned in, followers will think you crave attention.
  • If someone regularly retweets or replies to you, add them to a list so you can return the favour.
  • Twitter is a two-way conversation. Tweet questions to encourage your followers to interact with you.
  • Nobody HAS to share your content on Twitter. So if someone authoritative retweets you, thank them.
  • Run Twitter contests using hashtags to increase engagement quickly. It’s gratifying to win!
  • For the the best times to tweet view are dedicated blog here >>>